© Joel Goodman - all rights reserved . 02/07/2014 . No syndication permitted , no reuse for any other purpose than in relation to the story to which the photo relates .Manchester , UK . Dave Singadia's (26 from Sale) has a custard pie shoved in his face . Staff at Virgin Media's offices in Wythenshawe , Manchester , take part in charity events at work . Virgin Media's social network team take part in various activities to raise money for The Christie cancer treatment centre . Photo credit : Joel Goodman